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    Claes Peyron (left) of Universum and Sam McIlVeen from NIJobs.com launch The Employer Branding Academy, which aims to help local companies tackle skills shortages and attract key talent

    A NEW employer branding course has been launched to help companies in the north to tackle skills shortages and attract key talent.

    The Employer Branding Academy, run by global employ branding leaders Universum in partnership with NIJobs.com, aims to give recruiters the practical skills, knowledge and expertise to help companies improve their brand attractiveness to employees.

    Universum provides valuable insight through technology and data to assist companies tackle key recruitment challenges, including skills shortages, working with 1,700 brands in 40 markets across the world, and it counts KPMG, Ikea, Dell, Ericsson and Bosch as clients.

    The academy (details at www.employerbrandingacademy-ni.com) is a fully certified nine-week programme offering blended learning that targets HR, talent and marketing professionals.

    Recruiters can choose from an online training or a blended option which includes face to face workshops in Belfast with industry experts.

    The training offers a mix of unique insights, flexible study around existing commitments, an international alumni network to share experience and a unique certificate accreditation once complete.

    Claes Peyron, managing director of Universum for Nordics, UK and Ireland says: “It’s essential for companies to assess how they are viewed within the marketplace so that they can develop an attractive employer brand identity.

    “At the moment, skills shortages are an ongoing issue for businesses in Northern Ireland so investing in the right tools will ensure that companies can begin to develop their employment value proposition, which ultimately makes them more attractive to employees and more sustainable long-term.”

    The programme offers five modules through an interactive e-learning platform featuring theory, interactive exercise tools, templates and case studies. On completion, students will be confident in strategising, building and measuring the impact of an organisation’s employer brand.

    Sam McIlVeen, general manager at NIJobs.com, said: “A successful business is built by its people, so a company’s ability to attract, recruit and retain talent is absolutely fundamental if it is to thrive.

    “Our mission is to make sure our customers enjoy their unfair share of talent. Every day we help companies recruit the talented professionals they need to achieve their businesses goals. But the ongoing skills gaps in the Northern Ireland labour market have resulted in a fierce competition for candidates with in-demand skills and employers are challenged, now more than ever, to go the extra mile in their recruitment efforts.

    “So we are delighted to be partnering with Universum to launch this exceptional Employer Branding Academy. The training will deliver a unique and highly in-demand skill set to participants, enabling companies to engage and attract talent, while aligning to their overarching business objectives.”