Four in five people now using smartphone to apply for jobs

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    FOUR in five job seekers in the north are now using their smartphone to apply for roles, a new survey shows.

    The latest NIJobs.com report shows that the process of job hunting has changed dramatically in recent years, with 79 per cent now using their mobile phone.

    This compares to just over a quarter of respondents (28 per cent) using smartphone technology in 2014 and over half (57 per cent) last year.

    The survey, which covered 1,700 people, further reveals that almost two-thirds (60 per cent) prefer to apply for a job using just a CV, rather than a lengthy online application form.

    The analysis also noted growing trends around social media, with channels such as Facebook, LinkedIn, Twitter, Instagram and Snapchat actively used by jobseekers on a daily basis.

    Sam McIlveen, general manager at NIJobs.com said the latest figures show people want the process of applying for a job to be as quick as shopping online or booking flights.

    “Today’s jobseekers demand a simple and frictionless job hunting experience. If something isn’t working for them then they will go elsewhere,” he said.

    “It’s no surprise that almost 60 per cent of our respondents told us they preferred to apply for jobs using a CV. Online application forms and mobile devices do not work well together. Think about this question; ‘In 500 words or less, tell us why you want to work with us?’ Now imagine a candidate trying to answer that on a mobile phone on their train or bus commute. Our data reveals that each additional question in an online application process can result in a drop off rate as high as 80 per cent.”

    Those considering a new job indicate that career progression and salary are the primary motivators alongside other factors such as benefits and location. The survey reported a decrease (23 per cent) in those actively looking for employment, while half indicated they would only move if the right role came along.

    “A number of factors could contribute to people staying in their current roles. With a competitive marketplace, applicants can be more selective, whilst employers are working hard to retain their existing staff. This means companies really need to sell themselves as an attractive employer to entice talent as opposed to merely listing a vacancy,” Mr McIlveen continued.

    “However, the current political uncertainty in Northern Ireland coupled with the challenges surrounding the play out of Brexit may also be playing a role and explain why people are that little bit more cautious when considering their next career move.”