Sales Executive

Location UK / Northern Ireland

Job Type Permanent full-time

Salary Negotiable

Updated 6 days ago

Reference 1418583

 Job Description

This role is at the very heart of all commercial activity outside of the ad break. It requires the marketing and business acumen to explain the brand value of sponsoring our breakfast show.

Wireless Group is a leading UK and Irish media company, which is wholly owned by News Corp UK and Ireland Limited. These include market leading stations embedded in their local communities as well as popular national brands such as talkSPORT, the world’s biggest sports radio station, talkRADIO and Virgin Radio

An exciting opportunity has become available for the right individual to grow our Sponsorship, Promotions, Digital, and Events revenue here at U105

The role: This role is at the very heart of all commercial activity outside of the ad break. It requires the marketing and business acumen to explain the brand value of sponsoring our breakfast show, the creativity, and organisational skills to deliver stand out promotional and digital campaigns, and the ability to event manage huge off-air events around our local area.

We are looking for someone who can create, sell and implement exciting, engaging and effective radio and digital client campaigns.

Main duties:

  • Generate close relationships with station clients, secure long term contracts and shorter term tactical campaigns in conjunction with the sales team.
  • Work with our client base to offer strong digital product knowledge and an understanding of business drivers behind online campaigns and social media.
  • Responsible for the implementation, project management and post campaign analysis of booked client campaigns
  • Work with the sales, creative writer and programming team to generate creative campaigns that achieve our client’s objectives and complement
  • Work from a client brief generated by the sales team to create campaign solutions utilising our available platforms on air, off air and online.
  • Be able to translate top line ideas from client briefs into coherent and persuasive client pitches.
  • Recruitment and full management of casual events team
  • Take personal responsibility for monthly and quarterly revenue targets associated with sponsorship, promotions, digital and events.
  • Create campaign concepts and effectively communicate proactive revenue generation opportunities to the sales team.
  • Fully immerse yourself in the programming output, production and technical processes of the radio station, be an expert within the commercial team on station output, our brand, our available platforms and the competitive media landscape

What we’re looking for from you:

  • Experience in managing events
  • Achieve a clear understanding of Ofcom/broadcasting regulations and codes.
  • Must be proficient user of Microsoft office – powerpoint and excel essential
  • Must have a full clean driving license
  • Must have a strong understanding of the value of radio in the media mix
  • Must have a good understanding of social media
  • There will be a requirement to attend off air events outside of normal working hours which may include evenings and weekends

Equal opportunities:

The Company is an equal opportunities employer and wholeheartedly supports the principle of equal opportunities for all its employees and for all applicants for employment. It opposes all forms of discrimination in the workplace.

We are a diverse and team so want to maximise every individual’s potential to create a productive environment where everyone feels valued, and where talents are fully recognised and utilised.

This means affording equal access to any employment opportunities within the Company according to your ability, without prejudice or discrimination by reason of race, colour, nationality, ethnic or national origin, religion, belief, gender, sexual orientation, gender reassignment, marital status, disability or age.