Marketing Specialist

Location UK / Belfast

Job Type Permanent full-time

Salary Not disclosed

Updated 4 days ago

Reference 1421865

 Job Description

An excellent opportunity for a Marketing Specialist based in Belfast.


Salary: Highly competitive with a generous benefits package

Location: Belfast

The Company

BRS Golf, a division of GolfNow, Golf Channel and NBC Sports, is the leading provider of online tee time booking systems to golf clubs throughout UK, Ireland and the US with GolfNow being the world’s largest online golf reservation platform. Our technology, services and distribution help Golf Course operations increase their rounds and revenue, expand their markets and manage their businesses. Just ask the owners and operators at more than 8,000 courses in North America, the U.K. and Europe.

These are exciting times for the game of golf and those who love and live it. With GolfNow we are driving forward and reshaping an entire industry – disrupting the status quo, building innovative new web based and mobile products, and assisting Golf Course operators to build profitable, sustainable businesses.

In the UK and Ireland over 35 million rounds were booked using BRS Golf in 2018. It’s a great time to be part of the business and our employees are part a truly global company within the NBC Universal International wider corporate family. Although we “keep a start-up spirit” and have an internal feel of a small agile company, we can leverage all the benefits and resources of an international corporate community. We work closely with our Orlando US based colleagues in GolfNow, Golf Channel, NBC Universal International and Comcast.

This is a great opportunity to tee-off your career with Belfast Chamber of Trade & Commerce’s “Best Company to work for” 2016 and 2017 and “Best Office” 2018 and be part of an exciting business with plans for significant future growth.


The Marketing specialist will assist with the execution of marketing strategies for several of our digital and direct to consumer businesses as well as implementation of our social media strategies for these businesses.

We seek a highly-motivated and driven individual to be responsible for execution of consumer and B2B marketing strategies for GOLFPASS and GOLFNOW in order to attract first-time bookers, reactivate lapsed bookers and engage current bookers. Additionally, this person will be responsible for partnering with marketing, sales, CRM and business intelligence teams, to ensure appropriate tracking and reporting of data surrounding any and all marketing programs and activities. This person will also be responsible for other marketing programs and efforts as assigned.

Key Responsibilities

  • Assist in the execution of a range of marketing strategies, including social media strategies and tests that contribute to the achievement of Company goals while increasing our reach and driving revenue.
  • Manage and maintain the social media calendar for the year, optimising opportunities (such as national holidays & relevant events) to engage with our customers in a creative way that positively reflects and promotes our brands.
  • Closely measure and report on performance of all programs and tests, making recommendations on iteration and/or termination.
  • Support the analytical needs of marketing through data mining, analysis and presentation of results / insights.
  • Collaborate with business intelligence and CRM teams to devise and implement measurement techniques for all marketing campaigns ranging from brand campaigns, to direct response, new product launches, etc.
  • Work with relevant internal and external departments and partners to brief, develop and deliver all necessary creative assets for campaigns and projects, ensuring appropriate brand integration.
  • Manage and monitor marketing budget expenditure for individual campaigns and projects and provide timely, accurate and detailed performance and budget measurement as required by the Marketing Director.
  • Work with key stakeholders to define key KPIs for all campaigns and projects, agree and work toward goal achievement, consistently measuring and tracking performance and effectiveness.
  • Continually gather data about consumers, competitors, and market conditions.
  • Support marketing team with ad-hoc business analysis.
  • Maintain the stock/version of promotional items and be responsible for keeping a full and up to date inventory.  (hand out items, promo cards, pop ups, banners, brochures, etc.)
  • Assist as required with internal and external events and activities that contribute to the overall goals of the marketing function.
  • Assist the wider business and in particular the HR team with employer branding efforts, internal communications and employee engagement activities. 

Minimum Requirements

It is essential that candidates have:

  • Minimum 1 year post-graduate marketing/digital marketing/social media experience
  • BA in Marketing, Communications or other relevant degree.
  • Experience utilizing Hootsuite or similar platforms preferred as well as some Photoshop experience.
  • Intermediate skills in analytics platforms (e.g. Google Analytics).
  • Previous experience working with and combining web analytics and transactional data together for complete picture.
  • Strong Microsoft Office skills in PowerPoint and/or Keynote and Word with superior ability to use Excel for manipulating and presenting data and also to use visual tools to create and deliver meaningful presentations to diverse business partners.
  • Strong communication skills including consistent creative writing, copy-editing, written and verbal skills
  • Excellent organisational and time management skills with experience of managing multiple projects simultaneously.
  • Experience of working in a fast paced, team oriented environment with a collaborative approach and pro-active attitude.

Additional Skills and Experience that would be Desirable

  • Demonstrable passion for marketing as well as an understanding and interest in the golf industry.
  • Experience in promoting technology products and services or within the sports tech industry.

To apply for this post please click the APPLY NOW button below to be directed to company website.

Closing Date:  5pm, Friday 28th June 2019

It is the policy of NBCUniversal and NBCUniversal’s affiliated businesses to consider all qualified applicants for employment without regard to race, colour, religion, national origin, sex (including pregnancy) sexual orientation, age, disability.