Digital Content Marketer

Location UK / Belfast

Job Type Permanent full-time

Salary Not disclosed

Updated 1 week ago

Reference 1404790

 Job Description

Excellent opportunity for a Digital Content Marketer based in Belfast

Digital Content Marketer

Required for Penton Group

Ireland’s leading independent publishing and exhibitions company

Background of Company – Penton Group is Northern Ireland’s leading independent publishing and exhibition company. Established in 1994 the company has a varied and highly successful and extensive brand portfolio across print, online, digital, exhibitions and events.

Due to a period of growth and development we are now looking for a top-quality Digital Marketing Executive to help us reach and exceed our ambitious, online and digital plans for the business.

Reporting to: Sales & Marketing Director

Key objectives: To look after, manage and be in charge of all Penton digital campaigns across all Penton brands; Northern Ireland Visitor’s Journal, Neighbourhood Retailer, Licensed & Catering News, Ireland’s Forecourt & Convenience Retailer, Veterinary Today and Ireland’s Wedding Journal.


  • Strong background in content creation for digital and social channels
  • Video editing and videography experience (shooting videos, editing them and distributing them on social and digital channels)
  • Content creation (gifs, animation, and graphics)
  • Carrying out multiple social media campaigns for the various brands within the company.
  • Social media upkeep and management on a daily basis
  • Devise, monitor and optimise paid search (PPC) and paid social campaigns (both for exhibitions and publications at Pentons)
  • Hands on in operating tools such as Google Analytics, SEM Rush and proven success managing social media campaigns.
  • Ability to analyse campaign performance and identify opportunities for customer acquisition
  • Understanding of SEO and the important metrics to track 
  • Management of all event marketing across all exhibitions with the company

Must have:

  • Drive for success, desire to grow with the company
  • At least 2 years of marketing experience in consumer platform companies
  • Experienced in SEO and Google Analytics
  • Proven record of successful digital campaign delivery.
  • Experience using email data base software to carry out email marketing campaigns (mailchimp)
  • Highly analytical and numerate
  • Video, audio and animation experience with Adobe Suite Software (using after affects, premier, final cut and Audition)
  • Experience creating engaging content for social media (gifs, graphics and animations)

What we are offering:

  • Excellent career prospects
  • Opportunity to grow and develop in a dynamic and inspirational environment
  • Good salary & benefits

To apply please click on the APPLY NOW button below to forward an up to date CV

Closing date for applications is 25th April 2019.