Head of Marketing (Rest of World )

Location UK / Cookstown Area

Job Type Permanent full-time, TemporaryContract

Salary Not disclosed

Updated 4 days ago

Reference 1388021

 Job Description

Excellent opportunity for a Head of Marketing: Rest of World

Job Description

Job Title: Head of Marketing: Rest of World

Responsible to: Director of Marketing   

The Head of Marketing will work as a senior member of the Marketing Team and be expected to establish and maintain a close working relationship with other members of the marketing team and operational managers within the Sub-Saharan Africa (SSA), Middle East & North Africa (MENA) and Australia regions.

Overall Purpose of the Job:

The overall purpose of this position is to develop and deliver the marketing strategy and action plans into all aspects of CDE’s business within SSA, MENA and Australia regions.

The Head of Marketing will take the lead role in formulating, driving and executing successful full-mix marketing plans in line with the marketing strategy and corporate objectives.  The role will involve developing and driving the sectoral and product campaigns for these strategic regions, covering overall marketing strategy to identifying new sectoral opportunities within these markets.  This will comprise the development and implementation of an international marketing programme and managing day-to-day liaison with key stakeholders and other duties as requested.

Background:

The Head of Marketing will have the ability to develop and deliver marketing plans within a manufacturing environment and have excellent networking skills. This requires an understanding of the importance of a fully integrated marketing strategy as a fundamental part of the marketing plan. The role will require excellent interpersonal and social skills, oral and written presentation skills, as well as the ability to relate to a wide variety of people with different interests and needs.

The current scope of the marketing activity includes the management of:

  • Primo
  • Reco
  • Solv
  • Meta

Main Duties and Responsibilities:

1.Develop and implement marketing programmes to enhance the global standing and public image of CDE.

2.Manage the strategic direction of marketing activities through the development and implementation of tactical plans including advertising campaigns, PR & corporate communications, trade shows, events and conferences and targeted CRM.

3.Develop relationships with key publications and work in collaboration with the Head of PR & Corporate Communications, to develop plans for promoting sales and marketing activities in key specialist trade media.

4.Develop a localised digital marketing strategy for the SSA, MENA and Australia regions, in conjunction with the Digital Marketing Manager and Digital Design Project Manager.

5.Oversee the planning, implementation and evaluation of all events – ranging from small conferences and workshops, to large exhibitions.

6.Develop relationships with key industry associations and leverage membership opportunities to raise the profile of CDE within key markets/sectors.

7.Define marketing collateral requirements, supervising and managing production of literature, including distribution to key decision-makers.

8.Supervise activities concerned with gathering information or with the compilation of statistics pertinent to the planning, execution and evaluation of marketing plans; refining and adjusting activities, as required. 

9.Undertake (i) competitor and market analysis and (ii) product and sector audits in conjunction with the Product & Sector Marketing Manager, to define product/market fit for priority sectors.

10.In conjunction with the sales team, support business development plans to maximise CDE’s commercial potential within the sand & aggregates, mining, construction & demolition waste recycling and industrial sands markets.

11.In consultation with CustomCare operational managers, develop and implement targeted marketing campaigns to maximise commercial returns from aftersales through ongoing maintenance of CDE equipment.

12.Oversee the development and use of up-to-date databases to build relationships with existing and prospective customers to achieve annual revenue targets.

13.Work closely with the Product & Sector Marketing Manager to provide specialist input to the market planning process, which will include the identification and communication of new market and sectoral opportunities for CDE.

14.Manage the section’s budgets, in line with organisational policy and procedures, by projecting costs, determining necessary adjustments, reviewing expenditures and preparing written commentary on the budget and/or variations as required.

15.Manage the section staff, ensuring that regular performance reviews are carried out and that staff understand how their work contributes to the organisation’s performance.

To apply please send your CV by clicking on the APPLY NOW button below

Please click here to view full job description and Personal specification

Closing date Monday 18th February.