Excellent opportunity for a Senior Media Officer based in Belfast
Senior Media Officer (COMM-00321)
Annually:£29,500 – £35,161pa, pro rota
Location:Jennymount Court – Belfast
Department:National & Regional Communications
Vacancy Type:Fixed Term
Working Hours Per Week:17.5 hours / 2.5 days per week
Duration of Fixed Term:6 Months
Context and background
The NSPCC is the leading charity focused on preventing child cruelty in Northern Ireland and the UK. In order to carry out our charitable work, maximise our impact and achieve our strategic aims, we must communicate efficiently and effectively with our stakeholders and audiences.
The award-winning NSPCC Communications team is known for its talent, expertise and creativity in inspiring and challenging people to act on child abuse. We work collaboratively, both organisationally and across integrated communications disciplines, to deliver shared outcomes and measurable results through all available communications channels. The NSPCC’s media team is the focus for all press and media work that comes in to the organisation or goes out from it. It works proactively to generate media coverage for all activities and campaigns, delivers strategic media plans and develops opportunities both proactively and reactively to service a huge array of media/journalists that make contact for comment, information and sign-posting on day to day events and upcoming issues. The team is responsible for developing a comprehensive media approach with a clear strategy including statements and press releases to feature/audio visual material and campaign packs. It also continually monitors and evaluates all media coverage gained.
The NSPCC Press Office team is responsible for all our interactions with the media, be it through printed media, broadcast or digital and across the UK nationally, devolved nations and regionally. The team will work collaboratively across the NSPCC to develop a strategic
NSPCC presence in the public eye, creating a strong media platform for the NSPCC to publicise its work to end cruelty to children. The remit of the Press Office is to develop this presence on a national basis but also support locally within the four nations and across the regions.
The Senior Nations Media Officer for Northern Ireland reports into the Senior Nations Media
Manager and is part of the Nations and Regions Media team which is based in different locations around the UK. They are often the first point of contact for all communications activities in the NSPCC’s areas. The teams offer support, guidance and leadership to divisional and national colleagues on regional communications issues across all disciplines.
The Nations Media team assists in all nations media relations. The teams develop specific communications strategies for their own devolved countries but which are linked to the overall functional communications strategy.
We strive for top performance and excellence in all that we do. We are committed to building positive staff and stakeholder engagement, a high public profile, strong reputation and worldclass brand. We continue to set the agenda, influence opinion and find bold, innovative communications that create the changes needed to end cruelty to children for good.
- To provide leadership and advice on the Northern Ireland context when it comes to developing UK-wide media strategies
- To assist in the delivery of media strategies and plans that deliver on organisational objectives within Northern Ireland.
- To help build the profile of the charity in Northern Ireland through media and communication strategies across all platforms
- To line-manage a Junior Media Officer and lead the NSPCC’s media operation in Northern Ireland.
- To ensure that organisational priorities are delivered to best effect in Northern Ireland.
- To assist in identifying potential opportunities in Northern Ireland and help deliver on them
- To develop key stakeholder relationships both internal and external particularly with the Northern Irish media but also with a UK-facing outlook.
- To contribute to the Communication function’s purpose of ensuring that all communication is of an appropriate high standard, consistent with NSPCC’s brand and key messages.
- To help deliver the agreed departmental strategy, plans and standards.
- To work efficiently with other teams and departments in promoting communications work, policies, campaigns and brand.
Key Relationships – Internal:
- Reports to the Senior Nations Media Manager and works closely with the wider
- NSPCC Media Team.
- Works closely with other colleagues in Communications, Fundraising and Policy to implement communication initiatives.
- Engages with staff in other NSPCC functions, to ensure the quality, focus and timing of communications activity
Key Relationships – External:
- Media Relationships across all mediums locally
- Delegated working with individuals and representatives and individuals from a range of agencies, media organisations and suppliers.
- Proactively works to develop contacts in relevant external organisations in order to assist with stakeholder management
- To assist in running an effective and efficient communications team.
- To line manage a Junior Media Officer and lead the team’s output.
- To understand the nuances and implications of a devolved Nations and Northern
- Ireland perspective, including the specific political, legislative and media environment.
- To help develop proactive external focussed multi-disciplinary media campaigns and stories which will have impact in Scotland.
- To protect and enhance the reputation of the NSPCC through the media.
- To work with Senior Nations Media Manager to develop and implement complex and comprehensive media strategies and plans around a range of platforms ·
- To offer advice on the best media approach to colleagues within the Nations.
- To have a broad spectrum knowledge of the wider media agenda and context ·
- To have a broad spectrum of external contacts within the media, and external stakeholders
- To have a broad understanding of the media environment and the best way to target and influence individual audiences ·
- To have a broad understanding of the effective use of digital and social media in the delivery of media activity
Responsibilities for all Communications staff
- To actively participate in regular department and team meetings, contributing to
- planning, discussions and decisions which will be beneficial to NSPCC’s communications activities.
- To maintain an awareness of own and others’ Health and Safety and comply with the NSPCC’s Health and Safety policy and procedures.
- To take personal responsibility for keeping up to date with NSPCC work to end cruelty to children, including securing updates on project and service developments and general NSPCC news.
Knowledge and Experience – Essential:
- Significant experience of working in a complex press team or equivalent in the corporate, charitable or political sector with a full understanding of all media disciplines and external media environment.
- Experience of developing media campaigns, plans and strategies.
- Experience of developing and managing relationships with stakeholders including senior journalists and broadcasters in the Nations.
- Experience of working within a Nations context and an understanding of the interplay between nations and UK when it comes to the media context and external relations landscape.
- Broad grasp of media, policy and political context both in the Nation/s and in a national context.
- Verbal and written communication skills that enable an understanding, interpretation and presentation of complex information in a clear and persuasive way for a range of audiences.
- A demonstrable understanding of the importance of digital channels in delivering successful media campaigns.
- Effective interpersonal skills facilitating the ability of working well with others across teams and departments.
- A full current driving licence and access to a car for business purposes.
Knowledge and Experience: Desirable
- Journalistic experience
- Experience across a range of sectors; private, public, third sector
- Campaigning experience
- Ambitious with a determination to succeed
- A confident and motivated self-starter who can operate independently with guidance
- Positive can do attitude
- Excellent writing skills
- Team player
- A commitment to high standards of service delivery and customer care.
- Commitment to apply NSPCC’s values and behaviours to all aspects of work.
- Willingness to work flexibly in approach to work and work time requirements.
To apply please click on the APPLY NOW button below to be directed to the company website
Closing Date: 20th January 2019