PRL Recruitment (Formerly Sales Placement)

Customer Marketing Manager (On Trade)

Location UK / Belfast

Job Type Permanent full-time, TemporaryContract

Salary £40000 - 50000

Updated 1 week ago

Reference 1366829

 Job Description

Customer Marketing Manager (On Trade)

We are recruiting on behalf of our client for a:

Customer Marketing Manager (On Trade)




To contribute to the evolving plans for our clients brands and to deliver against short and long term commercial objectives in the On Trade Channel.

To create, deliver and brilliantly execute On Trade channel plan activity across the marketing mix.

To identify commercial opportunities in the On Trade channel.

To influence the Customer Marketing Director’s Planning agenda.

To be an effective member of the Business Unit Customer Marketing team IOI.

Key Responsibilities:

Deliver the Customer Marketing channel plan in the On Trade Channel:

  • Contribute to annual commercial plan for the On Trade channel.
  • Development and execution of channel plan activity in the On Trade channel for both customers & consumers consistent with brand and category strategy and plans.
  • Identify commercial opportunities for key customers to maximise opportunities for our brands.
  • Customer marketing lead at monthly sales meetings to ensure timely communication of activation plans per planning cycle.
  • Close collaboration with the Sales, Key Accounts and Brand teams.
  • Work with Category Development / Insight to identify incremental commercial opportunities.
  • Fostering of strong working relationships with relevant Sales Channel lead.
  • Lead the measurement & evaluation of commercial activity, identify key learning’s to improve effectiveness in the on trade.
  • Management of brand activation budgets for creation, delivery and evaluation of brand activities in the on trade channel.


  • Marketing degree in relevant subject and/ or relevant business experience
  • Experience
  • Minimum 3-5 years’ experience in a similar role
  • Strong Brand, Sales & Customer experience, preferably in Blue Chip Marketing or Trade/Customer Marketing team, ideally in FMCG

Skills and Competencies


  • Passionate about Customers, Consumers and the LAD trade
  • Entrepreneurial, challenger mindset
  • Highly commercial marketer, comfortable in managing multiple brands to P&L level
  • Good creative judgement
  • Ability to think conceptually, yet retaining strong attention to detail
  • Proven ability to deliver outstanding results
  • Excellent project management skills
  • Strong ability to build and leverage relationships with internal teams, senior management, agencies and consultants
  • Strong communication skills
  • Leadership.

To apply for the role or to find out further information, please do not hesitate to send your CV via the APPLY button below. Only those applicants who meet the criteria specified above will be contacted.

Not quite for you? If you know of anyone that maybe suitable for the role, or interested, please forward our details on to them.

Who are PRL?

PRL Recruitment (formerly Sales Placement) serves businesses seeking to fill any roles. This includes Sales, Marketing & Management across FMCG, IT, ICT, B2B, Pharmaceutical, Healthcare, Sales Construction, Advertising and Automotive fields plus many more. We pride ourselves on matching great talent within any organisation.

We are the No.1 Recruitment Consultancy, operating on a whole Island basis. We remain the “go to” recruiter for high calibre talent for the Island of Ireland.