Marketing Communications Executive

Location UK / Belfast

Job Type Permanent full-time, TemporaryContract

Salary Not disclosed

Updated 4 days ago

Reference 1357251

 Job Description

Very exciting role for a talented marketeer to develop and deliver an effective, digital-first marketing strategy in a very interesting and fast growing company

Digital Marketing Executive –

Role – Permanent, Full-time

Salary – Competitive salary, dependent on skills and experience

Closing Date for Applications – 21st September 2018

Start date – Immediate

Mahlatini Luxury Travel is looking for a talented marketeer to develop and deliver an effective, digital-first marketing strategy as a fundamental part of the company’s growth strategy. This is an exciting opportunity for an ambitious marketing professional to join a dynamic and award-winning team based in Belfast, but with a global client base. Mahlatini is uniquely positioned as the only African travel specialists in Ireland and has recently retained its crown as Winner of the Best Safari, Wildlife and Nature holiday company in the British Travel Awards.

The successful Marketing Communications Executive will be involved in developing effective communications across all Mahlatini’s digital platforms as well as supporting the broader marketing mix. Experience in, and a passion for, content and email marketing, social media and digital PR is essential. Excellent writing skills, along with a creative flair and digital competency are important attributes; along with strong attention-to-detail and an ability to organise and time manage effectively.

Main duties:

  • Co-ordinate a content marketing calendar in line with key brand messages and tone-of-voice
  • Execute social media strategy to engage audiences across core platforms with strong brand-aligned copy and rich media assets
  • Creating and managing targeted email marketing activity
  • Assist in the curation and selection of our image and video assets library
  • Web development including writing new content and developing features to optimize conversion
  • Support and manage external agencies in the ongoing PPC and SEO activity
  • Analyse and report on all digital marketing metrics including Google Analytics
  • Digital PR building brand profile and engagement through relevant media and social influencers
  • PR – management of press trip coverage with high profile global media and partner PR agencies
  • Support with video production – short-form and long-form
  • Brand management ensuring synergy and integrity across all brand touchpoints
  • Development of print and promotional materials for tactical marketing activity
  • Event management support for trade fairs, exhibitions and client events
  • Primary and secondary research keeping abreast of customers’ preferences, sectoral trends and competitor activity
  • Build relationships with suppliers, media and industry partners
  • Provide ongoing ad hoc sales and marketing support

Personnel specification:

Essential criteria –

  • 2+ years’ experience in a marketing communications role, preferably with consumer brands
  • Degree educated, ideally in a marketing or tourism discipline
  • Highly organised with a structured working practice with an ability to multi-task
  • Excellent writing skills with a clear grasp of how to write for web and social channels
  • Great interpersonal and communication skills
  • Highly motivated; able to work independently using own initiative 

Desirable criteria –

  • Creativity in terms of idea generation and an eye for good design
  • Analytical ability to evaluate marketing effectiveness including Google Analytics and Social Media dashboards
  • Passion for travel with international experience

Package –

  • A competitive salary (related to skills and experience)
  • Opportunities to grow and develop within a dynamic, expanding team
  • Potential to travel and work alongside Cape Town office
  • Educational trips to Mahlatini travel destinations (up to 1 per year)


Mahlatini UK office is based in East Belfast

Hours of work – Mon to Fri 09.00 to 17.30

To apply please click on the APPLY NOW button below to be directed to the company website