Digital Marketing Specialist

Location UK / Belfast

Job Type Permanent full-time, TemporaryContract

Salary Not disclosed

Updated 5 days ago

Reference 1362076

 Job Description

Digital Marketing Specialist

Digital Marketing Specialist

VANRATH are delighted to be partnering with leading client in their field. The successful Digital Marketing Specialist will lead the company’s paid and organic search marketing efforts, through in-depth analytics and working with cross-functional teams and external resources, they will develop and execute programs to increase inbound traffic and leads from the web.

The Role:

  • Manage website content to ensure a first class customer experience, while supporting the company’s strategies and business priorities
  • Manage SEO (Search Engine Optimisation) to increase organic search visibility and ranking.
  • Manage the development, implementation, monitoring, tracking and optimising of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity
  • Build and maintain AdWords landing pages, building content and structure that drives CTR and leads
  • Effectively and efficiently manage the PPC budget to maximise the ROI
  • Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.

The Ideal Candidate:

  • Degree educated with professional experience in a commercial role strongly preferred
  • Demonstrated success in a metric-driven, quantified commercial environment
  • Willing to implement and use a variety of lean and problem-solving tools to drive continuous improvement; experience with six sigma, lean or other similar program preferred
  • Thorough knowledge of Search Engine Advertising/Search Engine Marketing including campaign creation and optimisation
  • Thorough knowledge of SEO including on-page optimisation and link building techniques.
  • Experience using a web content management system.
  • Understanding of web design, development and management processes.
  • AdWords
  • Analytics
  • Google Search Console

Remuneration:

Depending on Experience

For further information on this vacancy, or any other Sales or Marketing role in Belfast or wider Northern Ireland, please apply via the link on this page or contact Megan Kelly in the strictest confidence on 02890 330 250